• AW Rostamani Group (also known as AWR) is one of the longest-running family-owned businesses in the UAE. They own AutoTrust: a huge car brand – providing repairs, services, and sales of certified pre-owned vehicles. 

    With over 50 years in the automotive game, AutoTrust undeniably offers impressive expertise. 

    It was our job to create copy for the website launch of their new brand, ‘nxt’. 

    The purpose of the new brand being to make a split between ‘services’ and ‘sales’ – with nxt solely focusing on the sales side of AutoTrust. 

    So we set out on a mission to showcase the brand’s know-how and industry power with high-quality content to match. There was just one other hurdle to jump over: creating copy in both English and Arabic. Not a problem…

    With our team of trusty translators in tow, the challenge was officially accepted.

  • We worked our SEO magic on their website copy.

    Starting with SEO analysis, which helped us come up with a few new tactics on how to boost their Google rankings even more. There’s nothing like a few killer keywords.

    We also collaborated closely with Digital of Things – Dubai’s leading UX experts who helped us refresh the website with their eye for design and customer experience. 

    The number one aim was to boost the visibility of nxt’s sales services, so we crafted a whole bunch of SEO-focused copy for four landing pages and 16 inner detail pages for their site – including the important job of the home page. Here we made sure everything was as succinct and engaging as possible, while incorporating the top-ranking keywords. 

    For the Arabic copy? It was simple. After completing and delivering the English content, we handed the approved documents over to our translators to convert every last word into Arabic – making it readable and understandable for both English and Arabic audiences. 

  • With great feedback on what we delivered, we’ve cemented a strong relationship with both AWR as a happy client and Digital of Things as a working partner. 

    We look forward to seeing nxt go from strength to strength.

  • Share this case study